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Anti-Tech Extremism
How Words Can Turn Your Neighbor Into a National Security Threat
May 28
•
Louise Pay, PhD | MCIPR
1
The Met Police Will Visit Victims Of Domestic Violence Unannounced
How poor communication and not understanding stakeholders will kill your well-intentioned initiatives
May 22
•
Louise Pay, PhD | MCIPR
1
1
Public Outrage Is A Signal, But What Is It Communicating?
How outrage online spreads and is perceived has implications for how we respond to it
May 18
•
Louise Pay, PhD | MCIPR
The Institution Is Not Going To Save You
A Communications Guide for Academics Under Political Attack
May 10
•
Louise Pay, PhD | MCIPR
1
1
1
Hantavirus: Communicating When A Virus Goes Viral
The hantavirus outbreak started the way these things often do: with a tragedy that didn’t immediately make sense.
May 7
•
Louise Pay, PhD | MCIPR
1
Turing A Mistake Into A Career Crisis
A case study in doing all the wrong things
May 3
•
Louise Pay, PhD | MCIPR
1
2
What Did You Do To My Feast?!
When brands forget about what drives consumer loyalty
May 3
•
Louise Pay, PhD | MCIPR
April 2026
The Public Doesn’t Judge Your Crisis Response the Way You Think
Why "anyone would react this way" is irrelevant
Apr 27
•
Louise Pay, PhD | MCIPR
1
I'm Not Outraged, You Are
Social media distorts our perception of how irritated people really are. Here's what to look out for.
Apr 24
•
Louise Pay, PhD | MCIPR
1
2
Emotional Mastery Framework
A tool for turning your initial reaction into a strategic mindset that will help you stand out for the right reasons
Apr 23
•
Louise Pay, PhD | MCIPR
10 Ways Journalists Catch You Out
(and what to do about them)
Apr 22
•
Louise Pay, PhD | MCIPR
Is The BBC's Vague Statement About Scott Mills Is a Strategic Choice?
We don’t know what happened with Scott Mills… but we’ve been invited to guess.
Apr 1
•
Louise Pay, PhD | MCIPR
1
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