Louise Pay | Strategy, Risk, and Communications
Subscribe
Sign in
Home
Notes
Archive
About
Latest
Top
Discussions
Bait-and-Switch DM to Viral Backlash: How a Sports Brand Blew a Simple Takedown
How would you feel getting hyped for a dream collab, only to get a legal threat?
Feb 8
•
Louise Pay, PhD
1
1
"Don't inconvenience yourself for anyone"
...is not as convenient as it sounds
Feb 1
•
Louise Pay, PhD
1
1
January 2026
How not to become the villain in a layoff
Layoffs don’t define a company, but how it communicates through them does.
Jan 29
•
Louise Pay, PhD
2
1
The FDA Says It’s “Open to Bayesian Statistics.”
What that actually means... and why the messaging matters
Jan 28
•
Louise Pay, PhD
3
1
Did Kanye West write this?
Possibly not. And here's why that doesn't matter.
Jan 27
•
Louise Pay, PhD
2
1
When Crisis Plans Create a False Sense of Security
Three mindset shifts for managing reputational risk
Jan 27
•
Louise Pay, PhD
2
1
What Did Brené Brown Do?
For the past couple of days, every time I have glanced at the Threads app, my feed has been entirely consumed with posts about Brené Brown. I’m somewhat…
Jan 24
•
Louise Pay, PhD
4
1
Revisiting Taylor Swift’s “No Intent” Defense
I previously posted a commentary on Taylor Swift and Blake Lively’s texts.
Jan 23
•
Louise Pay, PhD
2
1
Do the newly unsealed Lively/Baldoni documents indicate that Taylor Swift and her team lied?
[Follow-up article linked here]
Jan 21
•
Louise Pay, PhD
1
7
1
If you've written a lot, you might have plagiarized a little
One thing to NEVER say in response to plagiarism accusations
Jan 20
•
Louise Pay, PhD
3
1
Beyond Facts
Why Polarization Could Be The Biggest Crisis Leaders Face in 2026
Jan 19
•
Louise Pay, PhD
1
1
The Problem with Reality
“F***ing bitch.”
Jan 11
•
Louise Pay, PhD
3
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
