Louise Pay | Strategy, Risk, and Communications

March 2026

Kristen Cabot Isn't a Coldplay Fan Anymore

How not to overshadow the issue you're raising

Mar 18 • Louise Pay, PhD | MCIPR

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When You're Accused Of Something You Didn't Do

And you can't correct the narrative

Mar 17 • Louise Pay, PhD | MCIPR

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When You Can't Tell the Truth

Need to leave your job but can't tell anyone why? This is for you.

Mar 13 • Louise Pay, PhD | MCIPR

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The court of public opinion doesn't care about your trademark

"They waited until I was successful to try and take it all away."

Mar 7 • Louise Pay, PhD | MCIPR

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February 2026

January 2026

How not to become the villain in a layoff

Layoffs don’t define a company, but how it communicates through them does.

Jan 29 • Louise Pay, PhD | MCIPR

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The FDA Says It’s “Open to Bayesian Statistics.”

What that actually means... and why the messaging matters

Jan 28 • Louise Pay, PhD | MCIPR

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Did Kanye West write this?

Possibly not. And here's why that doesn't matter.

Jan 27 • Louise Pay, PhD | MCIPR

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When Crisis Plans Create a False Sense of Security

Three mindset shifts for managing reputational risk

Jan 27 • Louise Pay, PhD | MCIPR

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What Did Brené Brown Do?

For the past couple of days, every time I have glanced at the Threads app, my feed has been entirely consumed with posts about Brené Brown. I’m somewhat…

Jan 24 • Louise Pay, PhD | MCIPR

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