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Hantavirus: Communicating When A Virus Goes Viral
The hantavirus outbreak started the way these things often do: with a tragedy that didn’t immediately make sense.
May 7
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Louise Pay, PhD | MCIPR
1
Turing A Mistake Into A Career Crisis
A case study in doing all the wrong things
May 3
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Louise Pay, PhD | MCIPR
1
What Did You Do To My Feast?!
When brands forget about what drives consumer loyalty
May 3
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Louise Pay, PhD | MCIPR
April 2026
The Public Doesn’t Judge Your Crisis Response the Way You Think
Why "anyone would react this way" is irrelevant
Apr 27
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Louise Pay, PhD | MCIPR
1
I'm Not Outraged, You Are
Social media distorts our perception of how irritated people really are. Here's what to look out for.
Apr 24
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Louise Pay, PhD | MCIPR
1
2
Emotional Mastery Framework
A tool for turning your initial reaction into a strategic mindset that will help you stand out for the right reasons
Apr 23
•
Louise Pay, PhD | MCIPR
10 Ways Journalists Catch You Out
(and what to do about them)
Apr 22
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Louise Pay, PhD | MCIPR
Is The BBC's Vague Statement About Scott Mills Is a Strategic Choice?
We don’t know what happened with Scott Mills… but we’ve been invited to guess.
Apr 1
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Louise Pay, PhD | MCIPR
1
March 2026
Kristen Cabot Isn't a Coldplay Fan Anymore
How not to overshadow the issue you're raising
Mar 18
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Louise Pay, PhD | MCIPR
1
When You're Accused Of Something You Didn't Do
And you can't correct the narrative
Mar 17
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Louise Pay, PhD | MCIPR
1
When You Can't Tell the Truth
Need to leave your job but can't tell anyone why? This is for you.
Mar 13
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Louise Pay, PhD | MCIPR
1
1
The court of public opinion doesn't care about your trademark
"They waited until I was successful to try and take it all away."
Mar 7
•
Louise Pay, PhD | MCIPR
2
1
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